Finally. Using FTP, I deleted the old template which originally caused the site to crash after a WP update. This current template is a placeholder while I work on converting this site into a photography blog.
[Edit] Also fixed permalinks. Woohoo.
From 10/18/2010 NY governor’s debate.
First impressions can make or break new business opportunities. Those involved in e-commerce or for those who use the web to drive offline sales, well engineered landing pages are vital. For customers coming in contact with your business for the very first time, the design, layout, and navigation of your landing page can be the difference between a sale and a prompt exit. Contrast between a well built landing page and a poor one is comparable to real life salespeople . It’s a trust issue, and earning it is very important when transacting business online. A poorly designed landing page will not look like a safe place to enter your credit card number or provide other personal information, which results in lost leads and sales.
When thinking about user friendliness, consider this – if your website is a “supermarket” then the landing page should be a “convenience store”. Visitors should see everything right when they walk in. Odds are, they know exactly what they need and don’t want to spend extra time searching for it. Whatever action you want them to take on the, make it as easy as possible. Make it so easy it doesn’t require thought.
Here are a few things to keep in mind when building a landing page:
1. Screen resolution differs from desktop monitor to laptop. Try to keep your most important content, such as the call to action, higher up on the page so everything is visible without having to scroll.
2. If doing data capture, listing a phone number, or have social media connect buttons – don’t place them at the bottom of the page. Make all important, actionable, functions be the first thing a user sees.
3. Ad Copy Relevancy – if the ad copy mentions a discount, the landing page should as well. So simple, yet sometimes overlooked. This is why AdWords ads have a quality score. Apply the same strategy to your display banners, newsletters, e-blasts, and even offline ads.
4. Text – take what you have and cut it in half. Then take what’s left and cut it in half again. Keep in mind the “convenience store” analogy. Users aren’t coming in to sit down and read a novel. Make the page self-evident.
5. Good Example – Netflix.
There are plenty of other factors to discuss when it comes to landing page design and usability. I’ll try to do a follow up post in the near future.
First off, what is a QR Code? A QR Code is a two dimensional bar code which can be scanned with the camera of a mobile phone. QR stands for Quick Response and allows for it’s contents to be decoded at high speed. What type of information is stored in a QR Code? Typically a QR Code will store address information in the form of a URL, text, or phone number. Once a QR Code is scanned it will be converted into a link and redirect the user to a web or mobile landing page as defined by the QR Code’s creator, display a phone number to dial, or simply show text.
So how do we apply QR Codes for our personal or businesses use. Well, for starters you need to make sure your smartphone has an app capable of scanning QR Codes. For Android phones I recommend Google’s Barcode Scanner. Once installed you will be able to scan everything from Pepsi cans to checking in at your favorite restaurant on Foursquare. Soon enough QR Codes will be a standard feature of your Facebook profile. The cool thing is that a QR Code can provide seamless transition between any of your off-line marketing efforts and the digital world. So here are some of it’s benefits for business. Reviews, feedback, and reputation are now the currency of the internet, which could have a significant impact on your brick and mortar business. If you run a restaurant soliciting customer feedback might be challenging yet very important. How about inserting a QR Code at the bottom of all customer receipts. Ask a couple of questions about the dining experience your patrons just had and upon completion email them a 10% off coupon for their next visit. The landing page can be your own or a popular review site like Yelp. Place QR Codes on the menu to let visitors get more information about a new wine or dish. Own a local pizza shop and want to grow your fans and followers, put a QR Code on the front of the register that will take people to your Twitter profile or Facebook Fan Page.
As smartphone usage continues to increase, so will the use of QR Codes as an extension of existing marketing efforts, especially on the SMB level. Time to get creative!
List of 103 MLB players Yes, this is the full list that leaked of 103 players. No, I’m not surprised everyone in baseball juices.
As previously reported on by the NY Times: http://www.nytimes.com/2009/07/31/sports/baseball/31doping.html?_r=1&hp
Update: There’s some word that this list might be a hoax. Until I get confirmation that, it is in fact, not real, I will leave it up.