Alex Chernyak

Employment

• Digital Marketing Manager2012 - Current

  Real World Inc

  Auditing and developing agency's digital marketing strategies and service lines, including SEO, PPC, SMM, and Content Marketing. Working closely with agency's clients and vendors to ensure successful execution of all digital marketing initiatives.

• Founder & Principal2010 - Current

  Invoke Digital

  Providing web development, design, search engine optimization, pay-per-click advertising, social media strategy, content development, and IT consulting services to small and medium size businesses. Notable clients: Creative Leather Furniture and Delta Dental of AZ.

• Business Development2010 - 2012

  ethology

  Sourced, managed, and implemented new business opportunities in start-up environment. Secured high value contracts for strategy, SEO, PPC, content marketing, and lifecycle program engagements. Audited prospects’ existing marketing strategies, identified new ideas through industry research, developed and presented full-scale interactive marketing plans.

• National Online Account Executive2007 - 2010

  azcentral.com - Gannett Co.

  Created and executed multi-channel online marketing plans using rich media, advanced targeting, mobile, SEO, SEM, social media, and email marketing solutions. Applied daily use of Omniture, Behavioral Science, SalesForce, AdMetrix, and Google Business Solutions. Clients included M&I Bank, Farmers Insurance, Tiffany’s, Dillards, Fry’s, and Safeway. President’s Club finalist ‘09.

• Territory Manager2007

  cars.com (azcentral.com - Gannett Co.)

  Sold cars.com online advertising solutions to franchise and stand-alone auto dealers. Facilitated dealer training focused on online merchandising and e-commerce. Monitored dealer performance, helped maximize ROI and improve online sales processes and strategy.

Education

• Broadcasting Communications2002

  Monroe Community College

• Integrated Interactive Marketing - Master Certificate2010

  University of San Francisco

  Search Engine Marketing & Usability, Integrated Online Strategies, Advanced Interactive Marketing & Measurement